This video incorporates a first person camera view throughout the whole video. What's a better way of doing that, than putting the audience in the protagonists' shoes? Real music videos have also done this, for example: Our purpose of the music video was to get a message across and keep the audience intrigued in the video. Here are stills of both our artist and protagonist with comparisons with each other and real artists: Although they were two completely different people, which was because we wanted to show a variety of black people - conveying the idea of 'black lives matter' that they are not alone, they shared similar characteristics to each other as well as conventional characters in rap music videos.
Our music video alternated between the artist of our song and the narrative, with a different character. The song is mainly about teenagers being involved in gangs at such a young age which could put themselves in danger and that they need to realise that there is more to life than just drugs and violence. Because the colour red is associated with violence, anger and danger, which our artist may have elements of but the fact that it is faded tries to deteriorate this stereotype of black people, fighting racism with a slight anger. The title being a faded red, in our music video, emphasises the idea of fear and realisation. I believe this creates a better music video because if it were to be on TV, the audience will know what the song is called and who it is by - key information to a music video.
We used a production label called 'G5 Production', which we created ourselves, as we saw a lot of music videos that had a production label across the screen before the song started as well as the name of the song. Most rap/hip-hop music videos have a type of text usually at the start of their music videos. Here are the examples of the elements that used and developed forms and conventions of real music videos in our music video: Although we challenged forms and conventions of the other side of rap music videos, such as rapping about money and women, we still had elements of these such as swearing and slang words (e.g. Overall, in our music video, we conformed to most conventions such as the length of a song, including the artist, a narrative and meaningful lyrics. Some artists are more about the money, girls and sex side, with strong slang and swear words, whereas others are more lyrical and meaningful - we chose this pathway and conformed to the elements these types of rap music have. I believe there are 2 sides of rap music videos as they differ from artist to artist.
These aspects are therefore expected in a rap music video where they usually have upbeat music, the rapper starring in the video having links with the song and lyrical meanings. In general, these are the main aspects to a music video. Goodwin's Music Video Theory highlights the 5 key elements of a music video lyrical meaning, relationship between the song and visuals, technical aspect and the star image. We made sure our music video fitted not only the conventions of a real music video, but a real rap music video.